A better way to raise
We’re a subscription box designed to cut the friction and red-tape between consumer brand founders and early-stage investors.
For the Dreamers
Our mission is to build an efficient and effective platform that connects founders and investors so amazing things can happen.
Founders are the dreamers in action, driving innovation and pushing the world forward.
Discover and experience breakout brands before they go mainstream.
Spend less time and money raising and more time building.
Brian Folmer, Founder
I started FirstLook to give founders the opportunity to push forward ideas that create value, and to give investors the opportunity to support founders who are changing the world.
Building a big brand requires raising capital. This process is time consuming, exhausting, and expensive. Each unsuccessful day means another day closer to the end of a runway.
After a career of corporate grinding, I joined an NYC-based retail tech and consumer goods accelerator. I saw the great lengths founders went to grab our attention. If successful, we’d ask for product samples, try them out, and decide whether to continue conversations.
I began to wonder if there could be a better way for founders to get their products into the hands of investors. Something that would give them their time and energy back to focus on building instead of raising.
While bike riding one sunny afternoon, I had my “OMG, this is it” moment. Many sleepless nights later, FirstLook was born to bring together those who build foundations, with those who can support them. We exist to create value which drives society to benefit humanity.
This is our highest calling. Join us.
Our amazing partner organizations dedicated to helping founders reach their dreams.
Your Next Step
Your brand ➞ the next box
We sent June boxes to investors last month, and they LOVED it! July boxes just went out last week. Sign up today so we can get your brand into the hands of investors.
Now picking brands for the August and September boxes!