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Meet FirstLook

The smarter way to raise

Our Mission

For the Dreamers 🦄

Our mission is to support founders so amazing things can happen.

Founders are the dreamers in action. They are the lifeblood of the global economy whose collective efforts could not be more purposeful and worthwhile. They drive innovation and push the world forward.

You are either on the field or off the field, and we stand with the founders, builders, and grinders who are on the field every day.

Our Story
Brian Folmer, Founder 

I started FirstLook to give founders the opportunity to push forward ideas that change the world, and investors the opportunity to support those changing the world.

Years ago I joined a retail tech and consumer goods accelerator in NYC. Each day I witnessed the great lengths founders went to grab our attention. I knew they were doing this very same ‘dance’ with other consumer investors as well. Such a grind.

I began to wonder if there could be a better way for founders to get their products into investor hands. Something that would give them their time and energy back so they could focus on building instead of raising. While bike riding one sunny afternoon, I had my “OMG, this is it” moment. Many sleepless nights later, FirstLook was born. 

Today we exist to support founders who create value that drives society to benefit humanity. This is our highest calling.

Join us.

The Whole Gang’s Here

Our Partners

Our amazing partner organizations dedicated to helping founders reach their dreams. Interested in working with us? Shoot us a note! 

FirstLook HQ

WeWork Labs
Consumer Products Office

408 Broadway Floor 2
New York, NY 10013

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FirstLook Venture Co.
New York City
Cleveland

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The Smarter Way to Raise

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