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Our Mission

For the Dreamers 🦄

Founders are the dreamers in action. They are the lifeblood of the global economy whose collective efforts could not be more purposeful and worthwhile. They drive innovation and push the world forward.

Our mission is to fund these founders so amazing things can happen.

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Our Story
Brian Folmer, Founder 

I started FirstLook to give founders the opportunity to push forward ideas that change the world, and investors the opportunity to support those changing the world.

Years ago I joined a retail tech and consumer goods startup accelerator in NYC. Each day I witnessed the great lengths founders went to get their products in our hands. I knew they were doing this very same ‘dance’ with other consumer investors as well. Such a grind.

I wondered if there could be a better way. Something to turn a founder’s 1-to-1 grind into a 1-to-Many scenario so they could focus their time and energy on building instead of raising. While bike riding one sunny afternoon, I had my ‘OMFG, this is it!” moment. Many sleepless nights later, FirstLook was born.

Today FirstLook exists to support the founders who create value that drives society to benefit humanity. This is our highest calling.

Join us


Brian Folmer

Emmy Oleary
Content Lead
John Espino
Design & Development

I’m a die-hard Clevelander and Ohio State grad who loves all things startups. The best parts of my day includes talking with founders who teach me so much. After work, you can find me traveling, going to music festivals, skiing, and drinking on my rooftop with friends.

Favorite Brands: Tropicoal Ignition, Nipyata, Bonbuz


emmy alt
Emmy went to NYU and has always been interested in startups. She’s super curious and enjoys asking questions. When she was younger she wanted to be an author. She enjoys walkable cities and believes you’ve probably walked past her at some point.
team JK alt
John Espino 🤙 (he/him) is a peripatetic visual designer. He likes to make things and make things happen. He is almost feature complete with tons of surprise bugs, so don’t be surprised.

FirstLook HQ

WeWork Labs
Consumer Products Office

408 Broadway Floor 2
New York, NY 10013


Contact Us

Visit Us

FirstLook Venture Co.
New York City

Email + Press