Now accepting brand applications for March, April, and May boxesApply

Our Mission

For the Dreamers

Founders are the dreamers in action. They are the lifeblood of the global economy whose collective efforts could not be more purposeful and worthwhile. They drive innovation and push the world forward.

Our mission is to get brands into the right hands so magic can happen.

Brian Color back drop square
Our Story
Hi, I’m Brian 👋

I started FirstLook to give founders the opportunity to push forward ideas that change the world, and investors the opportunity to support those changing the world.

Years ago I joined a consumer startup accelerator in NYC. Each day I witnessed the great lengths founders went to get their products in our hands. I knew they were doing this very same ‘dance’ with other consumer investors too. Such a time suck.

I wondered if there could be a better way. Something to turn a founder’s 1-to-1 grind into a 1-to-Many scenario so they could focus more of their time and energy on building instead of raising. While bike riding one sunny afternoon, I had my ‘OMFG, this is it!” moment. Many sleepless nights later, FirstLook was born.

Today, FirstLook exists to support the founders who create value that drives society to benefit humanity. This is our highest calling.

Join us


Brian Folmer

adedeji pic 1 square

Adedeji Oyefeso
OPS and Growth Intern

John Espino
Design & Development

I’m a die-hard Clevelander and Ohio State grad obsessed with startups. The best parts of my day is talking with founders who teach me so much. After work, you can find me traveling, dancing at music fests, skiing, and making dad jokes at happy hour.

Favorite Brands: Tropicoal Ignition, Nipyata, AWSM Sauce

adedeji pic 2 square

What’s up✌, I’m Adedeji(he/him) a rising sophomore at Syracuse University studying Computer Engineering. When I’m not working on my car, I’m designing 3D parts to be patented, coding apps, and developing new skills.

Favorite Brands: Max Sweets, Welly, & Luma Bottle

team JK alt

Hey I’m JK 🤙 (he/him), a peripatetic visual designer. I like to make things and make things happen. I’m almost feature complete with tons of surprise bugs, so don’t be surprised.


Favorite Brands: Javy, It’s Skinny Pasta, & Kind Laundry

Firstlook Headquarters


Contact Us

Visit Us


Email + Press