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Our Mission

For the Dreamers

Founders are the dreamers in action. They are the lifeblood of the global economy whose collective efforts could not be more purposeful and worthwhile. They drive innovation and push the world forward.

Our mission is to help founders be founders so they can shape human history.

Brian Color back drop square
Our Story
Hi, I’m Brian 👋

I started FirstLook to give founders the opportunity to push forward ideas that change the world, and investors the opportunity to support those changing the world.

Years ago I joined a consumer goods and retail tech startup accelerator in NYC. Each day I witnessed the great lengths founders went to get their products in our hands. I knew they were doing this very same ‘dance’ with other consumer investors too. Such a hassle.

I wondered if there could be a better way. Something to turn a founder’s 1-to-1 grind into a 1-to-Many scenario so they could focus more of their time and energy on building instead of raising. While bike riding one sunny afternoon, I had my ‘OMFG, this is it!” moment. Many sleepless nights later, FirstLook was born.

Today, FirstLook exists to support the founders who create value that drives society to benefit humanity. This is our highest calling.

Join us


Brian Folmer

James about us page pic cropped

James Blanco
Operations Intern

John Espino
Design & Development

I’m a die-hard Clevelander and Ohio State grad obsessed with startups. The best parts of my day includes talking with founders who teach me so much. After work, you can find me traveling, going to music festivals, skiing, and drinking on my rooftop with friends.

Favorite Brands: Tropicoal Ignition, Nipyata, AWSM Sauce

james formal cropped

I currently attend Wharton and am passionate about finance. Growing up, I was obsessed with LEGOs and believed they were the best thing since sliced bread. Nowadays, I love to travel and will take any chance to visit a new place. I also love admiring unique fashion designs from across the world.

Favorite Brands: Riven, OffLimits, & Sacheu Beauty

team JK alt

Hey I’m JK 🤙 (he/him), a peripatetic visual designer. I like to make things and make things happen. I’m almost feature complete with tons of surprise bugs, so don’t be surprised.


Favorite Brands: Javy, It’s Skinny Pasta, & Kind Laundry

FirstLook HQ

WeWork Labs
Consumer Products Office

408 Broadway Floor 2
New York, NY 10013


Contact Us

Visit Us

FirstLook Venture Co.
New York City

Email + Press