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Meet FirstLook

A better way to raise

We’re a subscription box designed to cut the friction and red-tape between consumer brand founders and early-stage investors.

Our Mission

For the Dreamers

Our mission is to build an efficient and effective platform that connects founders and investors so amazing things can happen.

Founders are the dreamers in action, driving innovation and pushing the world forward.

Our Expertise

Why FirstLook?

For Investors

Discover and experience breakout brands before they go mainstream.

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For Founders

Spend less time and money raising and more time building. 

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Our Story

Behind FirstLook

Brian Folmer, Founder 

I started FirstLook to give founders the opportunity to push forward ideas that create value, and investors the opportunity to support founders changing the world.

In 2018 I joined an NYC-based retail tech and consumer goods accelerator. Each day I witnessed the great lengths founders went to grab our attention. If successful, we’d ask for product samples, try them as a team, and decide whether to continue conversations. 

I began to wonder if there could be a better way for founders to get their products into investor hands. Something that would give them their time and energy back so they could focus on building rather than raising. 

While bike riding one sunny afternoon, I had my “OMG, this is it” moment. Many sleepless nights later, FirstLook was born to bring together those who build foundations, with those who can support them. 

We aim to create value which drives society to benefit humanity. This is our highest calling.

Join us.

One Goal

Our Partners

Our amazing partner organizations dedicated to helping founders reach their dreams. 


Contact Us

Visit Us

FirstLook Venture Co.
WeWork Consumer Labs
408 Broadway Floor 2
New York, NY 10013

Email + Press

FirstLook HQ

WeWork Labs
Consumer Products Office

408 Broadway Floor 2
New York, NY 10013

A Better Way to Raise

FirstLook Venture Co. © 2020 ·