Frequently Asked Questions

For any question not covered here, send us an email at

Why isn't this free for everyone?

As much as we’d like to make this free to the community, we also know that ‘free’ can lead to a loss in quality. By charging a nominal cost to participate, it creates a better experience for everyone as we know both founders and investors are serious from the get go. 

What comes in the box for an investor?

Each box contains product from six or more startups. Data rooms and links specific to each startup and shared via email. 

Do you charge a success fee if a brand raises from a FirstLook intro?

No! We want the founders to keep as much of their money as possible. We do not charge any sort of fee that is associated with how much a brand raises.

Are there any size limitations on which brand products you work with?

Yes. We work with brands whose products can fit into a (large) box. This includes the majority of DTC and CPG brands as they too rely on shipping to customers.

What’s the earliest you’ll work with a startup?

We will consider brands with only an MVP (minimum viable product) so long as they have enough units for our subscriber boxes. Find out more about what we look for in startups.

Are there any geographical limitations on brands?

We are happy to work with startups from all over the world. Our main focus, however, is brands in North America.

Who and where are the Investors?

Investors are all accredited investors based in the United States, from coast to coast.