Now picking brands for October, November, and December
FirstLook for Founders
Your 🚀➜ 📦➜ Investors
Your brand and deck sent directly to investors obsessed with consumer brands.

Getting Started
How it Works

Step one
Submit your brand
We’re looking for the basics so we can learn about your brand and see where you’re headed.

Step Two
Let’s talk
If things look good, we’ll follow up to dive deeper. From here, if you’re selected we’ll do a full pitch deck breakdown before you jump in the boxes.

Step Three
You connect
We ship our boxes so investors experience and learn about your brand. They tell us who they’d like to connect with, and we loop everyone in via email. From there, it’s up to you to close a deal.
Our Brands
Brands We’ve Supported



































DUE DILIGENCE
What We Look For

Team
We like diverse, agile teams who have a questionably delusional passion for changing the world. Major 🔑- Can you make decisions quickly?

Product-Market Fit
“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it.” -Marc Andreessen

Traction
Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.

Market Opportunity
We like it when founders are well read and see patterns before everyone else. They’re “skating to where the puck is going.” -Wayne Gretzky

Helping Others
Philanthropy and sustainability should be cornerstones. If a brand isn’t doing more than returning shareholder value, they’re going in the wrong direction.

X-Factor
Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.
Our Investor Members
Who Experiences Your Brand
FirstLook Investors include Angels, VCs such as Selva Ventures and Acronym VC, Family Offices, Syndicates, and top Hollywood Talent Agencies such as Endeavor. Everyone is carefully vetted to ensure they can provide the right capital and strategic value brands need to grow.
Our Investors have invested in over 1000 startups spanning first-check in through Series B. They also provide access to networks of additional investors, distributors, buyers, manufacturers, influencers, and so many others in between. We take pride in working with the best.
PAST INVESTMENTS BY OUR INVESTORS


















Let’s Work Together
Apply to get Started
Startups from all categories who make it in a box (congrats!) get their brand and deck sent to CPG obsessed investors, an in-depth pitch deck breakdown session, access to a private community of VC backed founders, and additional resources as a FirstLook Alumni Brand.

Get Funded
Close your round faster so you can quickly email your team, “We got the money!”

Work Smarter
Time and money saved means longer runways and more cash to fund your wild growth ideas.

Boost Exposure
Our low, boutique style acceptance rate signals you’re a brand worth investing in.