Now picking brands for October, November, and DecemberApply

FirstLook for Founders

Your 🚀➜ 📦➜ Investors

Your brand and deck sent directly to investors obsessed with consumer brands.

Apply Here

Getting Started

How it Works

Step one

Submit your brand

We’re looking for the basics so we can learn about your brand and see where you’re headed.

Apply Here

Step Two

Let’s talk

If things look good, we’ll follow up to dive deeper. From here, if you’re selected we’ll do a full pitch deck breakdown before you jump in the boxes.

Step Three

You connect

We ship our boxes so investors experience and learn about your brand. They tell us who they’d like to connect with, and we loop everyone in via email. From there, it’s up to you to close a deal.

Our Brands

Brands We’ve Supported

“Because of FirstLook, NuSkool secured a partnership with Tim Tebow as an Investor and CMO, as well as our first strategic VC check. Truly Shark Tank in a box, thank you, Brian and FirstLook!”

Joe Christensen – Cofounder – Nuskool

“FirstLook is a champion of the consumer founder. Connecting with Brian was refreshing, he over indexes in his efforts to add real value to founders and makes well vetted introductions to engaged investors. And once a part of the Firstlook community, always a part of the FirstLook community.”

Terry White – Founder – WOLACO

“FirstLook provided access to an incredible network of high-caliber investors, opening up so many doors for us. Providing product is such a low lit, and all the on-going perks and access we’ve received since going through the boxes has been invaluable as well. Every founder should be signing up for FirstLook; this is a no brainer.”

Elena Guberman – Co-founder / CEO – tbh

“FirstLook is a legitimate! Brian does what he says and more. I was introduced to many VCs and received investment for my Bridge Round. I was also introduced to people who have changed the trajectory of my company and remain close partners. It’s an A+ networking experience!”

Douglas Giampapa – Founder – HealthyCell

“Being selected to the FirstLook box was an incredible opportunity for Moment and led to several conversations with leading investors and advisors, some of whom subsequently invested. The experience was super valuable for a young brand like us.”

Aisha Cottani – Founder – Moment

“FirstLook is a great resource, we can’t recommend them enough! We’ve met two of our incredible partners through them, and would highly recommend to anyone in their early fundraising days.”

Stephanie Hon – Founder – Cadence

DUE DILIGENCE

What We Look For

Team

We like diverse, agile teams who have a questionably delusional passion for changing the world. Major 🔑- Can you make decisions quickly?

Product-Market Fit

“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it.” -Marc Andreessen

Traction

Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.

Market Opportunity

We like it when founders are well read and see patterns before everyone else. They’re “skating to where the puck is going.” -Wayne Gretzky

Helping Others

Philanthropy and sustainability should be cornerstones. If a brand isn’t doing more than returning shareholder value, they’re going in the wrong direction.

X-Factor

Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.

Apply Now

Our Investor Members

Who Experiences Your Brand

FirstLook Investors include Angels, VCs such as Selva Ventures and Acronym VC, Family Offices, Syndicates, and top Hollywood Talent Agencies such as Endeavor. Everyone is carefully vetted to ensure they can provide the right capital and strategic value brands need to grow.

Our Investors have invested in over 1000 startups spanning first-check in through Series B. They also provide access to networks of additional investors, distributors, buyers, manufacturers, influencers, and so many others in between. We take pride in working with the best.

PAST INVESTMENTS BY OUR INVESTORS

Let’s Work Together

Apply to get Started

Startups from all categories who make it in a box (congrats!) get their brand and deck sent to CPG obsessed investors, an in-depth pitch deck breakdown session, access to a private community of VC backed founders, and additional resources as a FirstLook Alumni Brand.