FirstLook for Founders
Your 🚀➜ 📦➜ Investors
Your brand and deck sent directly to investors obsessed with consumer brands.
Fundraising is Tough and Inefficient
Your time, energy, and funds are your most precious resources. You have better things to do than spend months burning all three as you wander down ‘Investor Lane’ shaking a cup for money. Every minute fundraising is a minute stolen from building your dream company.
The #1 reason a startup fails is running out of cash, much of which is attributed to how long fundraising takes. You deserve a better, more efficient way to raise capital.
Meet investors who believe in you, and your vision, and want to see you succeed.
Time and money saved means longer runways and more cash for growth.
We put your brand on the map so you hear “Oh yeah, I’ve heard of you!” way too often.
How it Works
Submit your brand
We’re looking for the basics so we can learn your brand and see where you’re headed.
We’ll follow up for a deeper conversation. If everything checks out, we’ll put you in the next box shipping out.
After investors experience your brand, we connect you to those interested in learning about you and your company.
WE’RE NOT PERFECT
But We Work Hard
“FirstLook is a great resource, we can’t recommend them enough! We’ve met two of our incredible partners through them, and would highly recommend to anyone in their early fundraising days.”
“Being selected to the FirstLook box was an incredible opportunity for Moment and led to several conversations with leading investors and advisors, some of whom subsequently invested. The experience was super valuable for a young brand like us.”
“FirstLook was an amazing opportunity! It is an incredibly efficient way to connect investors who already have samples, saving us from losing a week to 10 days in the conversation process. Highly recommend FirstLook to all founders, it’s a no-brainer.”
What We Look For
We like diverse, agile teams who have a questionably delusional passion for changing the world. Major 🔑- Can you make decisions quickly?
“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it.” -Marc Andreessen
Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.
We like it when founders are well read and see patterns before everyone else. They’re “skating to where the puck is going.” -Wayne Gretzky
Philanthropy and sustainability should be cornerstones. If a brand isn’t doing more than returning shareholder value, they’re going in the wrong direction.
Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.
Who Gets a Box?
FirstLook Investors include Angels, VCs such as Selva Ventures and Acronym VC, Family Offices, Syndicates, and top Hollywood Talent Agencies such as Endeavor. Everyone is carefully vetted to ensure they can provide the right capital and strategic value brands need to grow.
Our Investors have invested in over 1000 startups spanning first-check in through Series B. They also provide access to networks of additional investors, distributors, buyers, manufacturers, influencers, and so many others in between.
PAST INVESTMENTS BY OUR INVESTORS
Let’s Work Together
Jumping in a Box
Startups who make it in a box (congrats!) get their brand and deck sent to investors obsessed with consumer, free pitch deck reviews, access to private resources and a community of founders, and much more.
Takes less than a minute!