FirstLook for Founders
Your 🚀➜ 📦➜ Investors
Your brand and deck sent directly to investors obsessed with consumer brands.
How it Works
Submit your brand
We’re looking for the basics so we can learn about your brand and see where you’re headed.
If things look good, we’ll follow up to dive deeper. From here, if you’re selected we’ll do a full pitch deck breakdown before you jump in the boxes.
We ship our boxes so investors experience and learn about your brand. They tell us who they’d like to connect with, and we loop everyone in via email. From there, it’s up to you to close a deal.
Brands We’ve Supported
Joe Christensen – Cofounder – Nuskool
Terry White – Founder – WOLACO
Elena Guberman – Co-founder / CEO – tbh
“FirstLook is a legitimate! Brian does what he says and more. I was introduced to many VCs and received investment for my Bridge Round. I was also introduced to people who have changed the trajectory of my company and remain close partners. It’s an A+ networking experience!”
Douglas Giampapa – Founder – HealthyCell
Aisha Cottani – Founder – Moment
Stephanie Hon – Founder – Cadence
What We Look For
We like diverse, agile teams who have a questionably delusional passion for changing the world. Major 🔑- Can you make decisions quickly?
“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it.” -Marc Andreessen
Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.
We like it when founders are well read and see patterns before everyone else. They’re “skating to where the puck is going.” -Wayne Gretzky
Philanthropy and sustainability should be cornerstones. If a brand isn’t doing more than returning shareholder value, they’re going in the wrong direction.
Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.
Our Investor Members
Who Experiences Your Brand
FirstLook Investors include Angels, VCs such as Selva Ventures and Acronym VC, Family Offices, Syndicates, and top Hollywood Talent Agencies such as Endeavor. Everyone is carefully vetted to ensure they can provide the right capital and strategic value brands need to grow.
Our Investors have invested in over 1000 startups spanning first-check in through Series B. They also provide access to networks of additional investors, distributors, buyers, manufacturers, influencers, and so many others in between. We take pride in working with the best.
PAST INVESTMENTS BY OUR INVESTORS
Let’s Work Together
Apply to get Started
Startups from all categories who make it in a box (congrats!) get their brand and deck sent to CPG obsessed investors, an in-depth pitch deck breakdown session, access to a private community of VC backed founders, and additional resources as a FirstLook Alumni Brand.
Close your round faster so you can quickly email your team, “We got the money!”
Time and money saved means longer runways and more cash to fund your wild growth ideas.
Our low, boutique style acceptance rate signals you’re a brand worth investing in.