FirstLook for Founders
Your 🚀➜ 📦➜ Investors
Have your product and pitch deck sent directly to investors obsessed with consumer brands.
Getting Started
How it Works
Step one
Submit your brand
We’re looking for the basics so we can learn your brand and see where you’re headed.
Step Two
Let’s talk
We’ll follow up for a deeper conversation. If everything checks out, we’ll put you in the next box shipping out.
Step Three
You connect
After investors experience your brand, we connect you to those interested in learning more about you.
“Being selected to the FirstLook box was an incredible opportunity for Moment and led to several conversations with leading investors and startup advisors—some of whom subsequently invested. The experience was super valuable for a young brand like us.”
“FirstLook was an amazing opportunity for us! It is an incredibly efficient way to connect investors who already have samples, saving us from losing a week to ten days in the conversation process! Highly recommend FirstLook to all founders interested in getting their brand and product in the hands of active investors in the CPG space.”
DUE DILIGENCE
What We Look For
Team
We like diverse, agile founders who have a questionably delusional passion for changing the world. Major 🔑- Can you make decisions quickly?
Product-Market Fit
“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it.” -Marc Andreessen
Traction
Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.
Market Opportunity
We like it when founders are well read and see patterns before everyone else. They’re playing chess while everyone else is playing checkers.
Helping Others
Philanthropy and/or sustainability should be a cornerstone. If a brand isn’t doing more than returning shareholder value, they’re going in the wrong direction.
X-Factor
Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.
Our Subscribers
Who Gets a Box?
FirstLook subscribers include early-stage investors, athletes, and celebrities spanning NYC to San Francisco. Each are carefully vetted to ensure they can provide the right capital and or strategic value brands need to grow.
FirstLook Investors write checks between $10,000 – $750,000. They have invested in over 400 startups spanning first-check in through Series B.
They also provide access to networks that can lead to intros to other investors, distributors, retail buyers, and unique opportunities such as the NBA Lab or Endeavor.
A FEW PAST INVESTMENTS BY OUR SUBSCRIBERS
Our Expertise
Why FirstLook
Fundraising alone is fools errand. You don’t get better valuations, and no one thinks you’re a harder worker. Instead, you needlessly burn more cash and time, look incompetent for not working smart, and in some cases your valuation dips because investors know your runway is nearing.
That’s why we’re here for the founders who know their time and energy is precious. They see the glaring flaws in today’s antiquated fundraising process requiring over half a year wandering down ‘Investor Lane’ shaking their cup for money. They work hard, and smart.
Funding
Grow your network of investors obsessed with consumer brands
Efficiency
Time + money saved = longer runways, more cash for growth, and time to focus on building
Awareness
We put your brand on the map with investors, consumers, journalist, and the community
Working Together
How much does FirstLook cost?
Startups who make it in a box (congrats!), we charge $139 which includes all of the following:
- Your product sent to 20+ investors who love consumer brands
- Notes highlighting how you’re the next big thing!
- Your brand shared with 60+ additional investors via our private email list
- Features in our newsletter and Instagram to drive awareness
- Ongoing intros to key people in our network to help you flourish
- Access to our private ‘Opportunities for FirstLook Founders’ email list
Not bad, right? We’re the gift that keeps on giving. Go ahead and ask any of the founders we’ve worked with so far. When you’re ready, we’ll be here for you.
Calling All Founders!
Your 🚀 ➜ Our Next 📦
April boxes have shipped. Now we're picking brands for August, September, and October boxes!
