Now picking brands for October, November, and December!Submit Your Brand

FirstLook for Founders

Your 🚀➜ 📦➜ Investors

Have your product and pitch deck sent directly to investors obsessed with consumer brands.

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Getting Started

How it Works

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Step one

Submit your brand

We’re looking for the basics so we can learn your brand and see where you’re headed.

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Step Two

Let’s talk

We’ll follow up for a deeper conversation. If everything checks out, we’ll put you in the next box shipping out.

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Step Three

You connect

After investors experience your brand, we connect you to those interested in learning more about you. 

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FirstLook is a great resource, we can’t recommend them enough! We’ve met two of our incredible partners through this program, and would highly recommend to anyone in their early fundraising days.”
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Stephanie HonFounder and CEO, Cadence

“Being selected to the FirstLook box was an incredible opportunity for Moment and led to several conversations with leading investors and startup advisors—some of whom subsequently invested. The experience was super valuable for a young brand like us.”

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Aisha ChottaniFounder, Moment
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“FirstLook was an amazing opportunity for us! It is an incredibly efficient way to connect investors who already have samples, saving us from losing a week to ten days in the conversation process! Highly recommend FirstLook to all founders interested in getting their brand and product in the hands of consumer investors.”

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Sydney ChasinFounder, Chasin’ Dreams Farm
DUE DILIGENCE

What We Look For

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Team

We like diverse, agile teams who have a questionably delusional passion for changing the world. Major 🔑- Can you make decisions quickly?

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Product-Market Fit

“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it. -Marc Andreessen

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Traction

Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.

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Market Opportunity

We like it when founders are well read and see patterns before everyone else. They’re playing chess while everyone else is playing checkers.

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Helping Others

Philanthropy and/or sustainability should be a cornerstone. If a brand isn’t doing more than returning shareholder value, they’re going in the wrong direction.

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X-Factor

Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.

Our Subscribers

Who Gets a Box?

FirstLook subscribers include early-stage investors, athletes, and celebrities spanning NYC to LA. Each are carefully vetted to ensure they can provide the right capital and strategic value brands need to grow.

FirstLook Investors write checks between $10,000 – $750,000. They have invested in over 450 startups spanning first-check in through Series B.

They also provide access to networks that can lead to intros to other investors, distributors, retail buyers, and unique opportunities such as the NBA Lab, CAA and Endeavor.

 

A FEW PAST INVESTMENTS BY OUR SUBSCRIBERS
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01 LifeAid R
Olipop
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05 Rent the Runway R
06 Nom Nom Now R
02 Cleancult R
Andie Swim
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Sourse
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09 Haus
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12 FitJoy R
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Our Expertise

Why FirstLook

Fundraising alone is fools errand. You don’t get better valuations, and no one thinks you’re a harder worker. Instead, you needlessly burn more cash and time, look incompetent for not working smart, and in some cases your valuation dips because investors know your runway is nearing.

FirstLook is not a silver bullet. However, fundraising alone is a fool’s errand. That’s why we’re here to help so you can raise quicker, build your dream company, and be the hero of your story.

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Funding

Grow your network of investors obsessed with consumer brands

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Efficiency

Time + money saved = longer runways, more cash for growth, and time to focus on building

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Awareness

We put your brand on the map with investors, consumers, journalist, and the community

Working Together

How much does FirstLook cost?

Startups who make it in a box (congrats!), we charge $139 which includes all of the following:

  • Your product sent to 20+ investors who love consumer brands
  • Notes highlighting how you’re the next big thing!
  • Your brand shared with 60+ additional investors via our private email list
  • Features in our newsletter and Instagram to drive awareness
  • Ongoing intros to key people in our network to help you flourish
  • Access to our private ‘Opportunities for FirstLook Founders’ email list

Not bad, right? We’re the gift that keeps on giving. Go ahead and ask any of the founders we’ve worked with so far. When you’re ready, we’ll be here for you.