Now picking brands for March, April, and May boxesJump In a Box

FirstLook for Founders

Your 🚀 📦 Investors

Your brand and deck sent directly to investors obsessed with consumer brands.

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Reality Check

Fundraising is Tough, and Inefficient

Your time, energy, and funds are your most precious resources. You have better things to do than spend months burning all three while you wander down ‘Investor Lane’ shaking a cup for money. Every minute fundraising is a minute stolen from building your dream company.

It’s already hard enough building a company. You deserve better.

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Get Funded

Close your round faster so you can quickly email your team, “We got the money!” 

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Outsmart Competition

Time and money saved means longer runways and more cash to fund your wild growth ideas.

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Increase Exposure

Our low, boutique style acceptance rate signals you’re a brand worth investing in.

Getting Started

How it Works

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Step one

Submit your brand

We’re looking for the basics so we can learn your brand and see where you’re headed.

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Step Two

Let’s talk

We’ll follow up for a deeper conversation to dive deeper on your brand. From here, if you’re selected we’ll do a full pitch deck breakdown before you jump in the boxes.

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Step Three

You connect

We ship our boxes so investors experience and learn about your brand. They tell us who they’d like to connect with, and we loop everyone in via email. From there, it’s up to you to close a deal.

WE’RE NOT PERFECT

But We Work Hard

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“FirstLook is a great resource, we can’t recommend them enough! We’ve met two of our incredible partners through them, and would highly recommend to anyone in their early fundraising days.”

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Stephanie HonFounder and CEO, Cadence

“Being selected to the FirstLook box was an incredible opportunity for Moment and led to several conversations with leading investors and advisors, some of whom subsequently invested. The experience was super valuable for a young brand like us.”

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Aisha ChottaniFounder, Moment
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DUE DILIGENCE

What We Look For

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Team

We like diverse, agile teams who have a questionably delusional passion for changing the world. Major 🔑- Can you make decisions quickly?

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Product-Market Fit

“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it. -Marc Andreessen

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Traction

Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.

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Market Opportunity

We like it when founders are well read and see patterns before everyone else. They’re “skating to where the puck is going.” -Wayne Gretzky

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Helping Others

Philanthropy and sustainability should be cornerstones. If a brand isn’t doing more than returning shareholder value, they’re going in the wrong direction.

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X-Factor

Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.

 Our Investor Members

Who Gets a Box?

FirstLook Investors include Angels, VCs such as Selva Ventures and Acronym VC, Family Offices, Syndicates, and top Hollywood Talent Agencies such as Endeavor. Everyone is carefully vetted to ensure they can provide the right capital and strategic value brands need to grow.

Our Investors have invested in over 1000 startups spanning first-check in through Series B. They also provide access to networks of additional investors, distributors, buyers, manufacturers, influencers, and so many others in between.

PAST INVESTMENTS BY OUR INVESTORS
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01 LifeAid R
Olipop
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06 Nom Nom Now R
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Andie Swim
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Cleancult
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09 Haus
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Archer Rose
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Let’s Work Together

Jumping in a Box

Startups from all categories who make it in a box (congrats!) get their brand and deck sent to investors obsessed with consumer brands, a 1-2 hour pitch deck breakdown session, access to private resources and a community of founders, an even more perks as a FirstLook Alumni Brand.

Takes less than 28 seconds