Now picking brands for September, October, and November boxesJump In a Box

FirstLook for Founders

Your 🚀➜ 📦➜ Investors

Have your product and pitch deck sent directly to investors obsessed with consumer brands.

startups
investor vcs2
investor angel2
Getting Started

How it Works

icons unicorn copy
Step one

Submit your brand

We’re looking for the basics so we can learn your brand and see where you’re headed.

icon letstalk copy
Step Two

Let’s talk

We’ll follow up for a deeper conversation. If everything checks out, we’ll put you in the next box shipping out.

icon connect copy
Step Three

You connect

After investors experience your brand, we connect you to those interested in learning about you and your company.

testimonial cadence steph sidebar
FirstLook is a great resource, we can’t recommend them enough! We’ve met two of our incredible partners through this program, and would highly recommend to anyone in their early fundraising days.”
testimonial cadence steph
Stephanie HonFounder and CEO, Cadence

“Being selected to the FirstLook box was an incredible opportunity for Moment and led to several conversations with leading investors and startup advisors—some of whom subsequently invested. The experience was super valuable for a young brand like us.”

testimonial moment aisha
Aisha ChottaniFounder, Moment
testimonial moment aisha sidebar
testimonial chasin sydney sidebar

“FirstLook was an amazing opportunity for us! It is an incredibly efficient way to connect investors who already have samples, saving us from losing a week to ten days in the conversation process! Highly recommend FirstLook to all founders interested in getting their brand and product in the hands of consumer investors.”

testimonial chasin sydney
Sydney ChasinFounder, Chasin’ Dreams Farm
DUE DILIGENCE

What We Look For

startups team border2

Team

We like diverse, agile teams who have a questionably delusional passion for changing the world. Major 🔑- Can you make decisions quickly?

startups prodmarkfit border2

Product-Market Fit

“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it. -Marc Andreessen

startups traction border2

Traction

Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.

startups marketsize

Market Opportunity

We like it when founders are well read and see patterns before everyone else. They’re playing chess while everyone else is playing checkers.

startups philsustain border2

Helping Others

Philanthropy and/or sustainability should be a cornerstone. If a brand isn’t doing more than returning shareholder value, they’re going in the wrong direction.

startups x factor border2

X-Factor

Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.

Our Subscribers

Who Gets a Box?

 FirstLook subscribers include Angels, VCs such as Selva Ventures and Acronym VC, as well as Family Offices, Syndicates, and top Hollywood Talent Agencies including Endeavor. Everyone is carefully vetted to ensure they can provide the right capital and strategic value brands need to grow.

FirstLook Investors write checks between $10,000 – $750,000, and have invested in over 900 startups spanning first-check-in through Series B.

They also provide access to networks of more investors, distributors, retail buyers, manufacturers, influencers, and so many other unique opportunities.

A FEW PAST INVESTMENTS BY OUR SUBSCRIBERS
dirty lemon
01 LifeAid R
Olipop
Midday squares
beatbox logo
06 Nom Nom Now R
littlespoon logo
Andie Swim
watermelon road
Cleancult
peachy
Atolla logo
09 Haus
dirty lemon
04 Bird R
Archer Rose
10 Le Tote R
12 FitJoy R
fl avatar 2
Our Expertise

Why FirstLook

We understand a founder’s time, energy, and resources are precious. They have better things to do than spend months wandering down ‘Investor Lane’ shaking a cup for money. They’re certainly capable, but is it the best use of your time? No.

Every minute fundraising is a minute taken away from building their dream company. And in the end, it’s all just a battle against the clock.

That’s why we started FirstLook to help founders raise quicker, work more efficiently, and get back to building so they can build their dream company.

whyfirstlook funding

Get Funded

Connect with investors who believe in you, and want to see your vision reach fruition.

whyfirstlook efficiency

Work Smarter

Time and money saved = a better shot at building your dream company.

whyfirstlook awareness

Increase Exposure

We put your brand on the map so you hear “Oh yeah, I’ve heard of you!” way too often.

Working Together

Jumping in a Box

Startups who make it in a box (congrats!) enjoy all of the following…

  • Their products and deck sent to investors looking to invest in the next breakout company 
  • Their brand shared with additional investors via our private deal flow email
  • Free pitch deck reviews and featured job posts on our Job Board, plus access to private resources and our community of venture backed founders
  • Features in our newsletter and Alumni Brand page to drive exposure
  • Lifetime intros to key people from our network who can help them flourish