Now picking brands for September, October, and November boxesJump In a Box

FirstLook for Founders

Your 🚀➜ 📦➜ Investors

Have your product and pitch deck sent directly to investors obsessed with consumer brands.

Get Started

Getting Started

How it Works

Step one

Submit your brand

We’re looking for the basics so we can learn your brand and see where you’re headed.

Submit Your Brand

Step Two

Let’s talk

We’ll follow up for a deeper conversation. If everything checks out, we’ll put you in the next box shipping out.

Step Three

You connect

After investors experience your brand, we connect you to those interested in learning about you and your company.

“FirstLook is a great resource, we can’t recommend them enough! We’ve met two of our incredible partners through this program, and would highly recommend to anyone in their early fundraising days.”

Stephanie HonFounder and CEO, Cadence

“Being selected to the FirstLook box was an incredible opportunity for Moment and led to several conversations with leading investors and startup advisors—some of whom subsequently invested. The experience was super valuable for a young brand like us.”

Aisha ChottaniFounder, Moment

“FirstLook was an amazing opportunity for us! It is an incredibly efficient way to connect investors who already have samples, saving us from losing a week to ten days in the conversation process! Highly recommend FirstLook to all founders interested in getting their brand and product in the hands of consumer investors.”

Sydney ChasinFounder, Chasin’ Dreams Farm

DUE DILIGENCE

What We Look For

Team

We like diverse, agile teams who have a questionably delusional passion for changing the world. Major 🔑- Can you make decisions quickly?

Product-Market Fit

“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it.” -Marc Andreessen

Traction

Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.

Market Opportunity

We like it when founders are well read and see patterns before everyone else. They’re playing chess while everyone else is playing checkers.

Helping Others

Philanthropy and/or sustainability should be a cornerstone. If a brand isn’t doing more than returning shareholder value, they’re going in the wrong direction.

X-Factor

Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.

Our Subscribers

Who Gets a Box?

FirstLook subscribers include Angels, VCs such as Selva Ventures and Acronym VC, as well as Family Offices, Syndicates, and top Hollywood Talent Agencies including Endeavor. Everyone is carefully vetted to ensure they can provide the right capital and strategic value brands need to grow.

FirstLook Investors write checks between $10,000 – $750,000, and have invested in over 900 startups spanning first-check-in through Series B.

They also provide access to networks of more investors, distributors, retail buyers, manufacturers, influencers, and so many other unique opportunities.

A FEW PAST INVESTMENTS BY OUR SUBSCRIBERS

Our Expertise

Why FirstLook

We understand a founder’s time, energy, and resources are precious. They have better things to do than spend months wandering down ‘Investor Lane’ shaking a cup for money. They’re certainly capable, but is it the best use of your time? No.

Every minute fundraising is a minute taken away from building their dream company. And in the end, it’s all just a battle against the clock.

That’s why we started FirstLook to help founders raise quicker, work more efficiently, and get back to building so they can build their dream company.