FirstLook for Investors
VC Quality Deal Flow in a Box
Feel, test, (and sometimes taste) innovative products from top emerging brands sent to you every month.
What We Do Best
It’s Tough to Find Winners Early
It’s a numbers and quality game to meet the next Smart Sweets ($360M exit), Aviation Gin ($610M), Drunk Elephant ($840M), or Ring (≈$1.3B). To do so, you have to create a ton of noise or bring an extreme value-add. Even that sometimes isn’t enough given how loud VC has become.
If you’re not 24/7 building an extremely deep network, or a tall and bright lighthouse to attract founders like a homing beacon, you’ll never consistently land the best deals that make all your hard work worth it.
Luckily that’s what we’re doing at FirstLook, and sharing it with our Investor Members so they can invest in the next breakout brands before everyone else.
Get Your Time Back
We turn over more rocks so you don’t have to.
See Better Startups
VC quality access with direct-investment economics.
Enjoy a ‘first look’ at our brands and FirstLook Syndicate deals.
How it Works
We’ll schedule an intro call to learn about you as an investor and a person. We take pride in working with the best.
As a Member, you’ll receive a monthly box of 6-8 brands and their data rooms, plus access to additional deal flow and more.
After you decide which brands are worth having a deeper conversation with, we loop you in with the founder to dive in.
“It’s like Christmas every month!”
“The other family offices ask me where I meet all these great brands. I tell them FirstLook.”
Managing Director, Family Office
Invest in Yourself
We welcome you to join our community where you’ll enjoy a monthly box full of exciting brands with access to data rooms and decks, a ‘first look’ at investment deals via the FirstLook Syndicate, additional deal flow from other industries, and support with product sampling for your events.