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FirstLook for Investors

Experiencing is believing

Feel, taste, and test innovative products from emerging brands sent directly to you.

Getting Started

How it Works

Step one


Get started by joining our waistlist below. We want to learn about you as an investor and a person.

Step Two


Subscribers receive a monthly box with exciting products, notes, and content from five or more emerging brands.

Step Three


After deciding which brands look interesting, we connect investors with founders so they can dive more into the brand.

Inside the box

Who are the startups?

FirstLook works with emerging, high-growth consumer brands from all categories across North America. This starts with brands who have just recently launched, all the way to those carried in hundreds of stores nationwide. Given the current climate and blurring of markets, we’re discovering more amazing brands from all over than ever before.

Each month we try to find a strong mix of brands. This ranges from opportunities to be the ‘first money in’, all the way to those with CAC strategies fully dialed in so you’re investment fuels explosive growth.  

What do we look for in startups?

Many factors play into what makes a particular startup attractive. Check out our initial evaluation criteria here.

Learn more

Refer a founder

You’ll look like a genius, they’ll be happy you thought of them, and we’ll help them raise. Not bad, right?

Our Expertise

Why FirstLook?

More high-quality startups are born each day than any one person can possibly see. Meanwhile, if an investor isn’t making a ton of noise to attract founders, it’s hard to be the “first money in.” With FirstLook, subscribers get to:

  • Discover the “I wish I had met them earlier” brands of tomorrow
  • Feel, taste, and test innovative products in the comfort of their home
  • Boost their network and market intelligence

We’re not here to replace anyone’s deal flow, only help it. By connecting everyone in an efficient and practical way, we can uncover far more diamonds unicorns in the rough than ever before.

We strive to work with investors who bring real world experience, love helping founders grow, and prefer to write multiple smaller checks (versus a few big checks) per year.

Save Time

We help you turn over more rocks so you can discover the best brands looking for capital.

Better Investments

VC quality access with direct-investment economics. 

Change the World

Empower incredbile founders building brands to change the world.


How much does FirstLook cost?

A subscription costs $99 / month and includes:

  • A monthly box with awesome products from five or more startups
  • Due-diligence notes and supporting content on each startup
  • Bonus products from startups who aren’t raising, but could be soon
  • Admission into our Investor Community

Are you someone who values their time? If so, FirstLook is for you.

A Better Way to Raise

FirstLook Venture Co. © 2020 ·