Now picking brands for January and FebruarySubmit Your Brand

FirstLook for Founders

Your 🚀➜📦➜Investors

Turn investors into superfans when they experience your brand firsthand.

Get Started

Getting Started

How it Works

Step one

Submit your brand

We’re looking for the basics so we can learn your brand and see where you’re headed.

Submit Your Brand

Step Two

Let’s talk

We’ll follow up for a deeper conversation. If everything checks out, we’ll put you in the next box shipping out.

Step Three

You connect

After investors experience your brand, we connect you to those interested in learning more about you.

DUE DILIGENCE

What we look for

Team

We like diverse, agile founders who have a questionably dillusional passion for changing the world. Major 🔑: Can you make decisions quickly?

Product/Market Fit

“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it.” -Marc Andreessen

Traction

Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.

Market Opportunity

We like it when founders are well read and see patterns before everyone else. They’re playing chess while everyone else is playing checkers.

Helping Others

Philanthropy and/or sustainability should a cornerstone. If a brand isn’t doing more than returning shareholder value, you’re going in the wrong direction.

X-Factor

Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.

Our Subscribers

Who gets a box?

FirstLook subscribers include early-stage consumer investors, athletes, and celebrities spanning NYC to San Francisco. Each subscriber is carefully vetted to ensure they can provide the right capital and strategic value brands need to grow.

FirstLook Investors write checks between $10,000 – $500,000. They have invested in over 300 startups spanning first-check through Series B.

PAST INVESTMENTS BY OUR SUBSCRIBERS

investor breakdown

ANGELS

ATHLETES / CELEBS

FAMILY OFFICES

VENTURE CAPITALISTS

Our Expertise

Why FirstLook

We exist to serve the founders who know their time and energy is precious and finite. They see the glaring flaws in today’s fundraising process. They have better things to do than spend months wandering down Investor Lane shaking their cup for money. They work smart, and are here to win.