FirstLook for Founders
Turn investors into superfans when they experience your brand firsthand.
How it Works
Submit your brand
We’re looking for the basics so we can learn your brand and see where you’re headed.
We’ll follow up for a deeper conversation. If everything checks out, we’ll put you in the next box shipping out.
After investors experience your brand, we connect you to those interested in learning more about you.
What we look for
We like diverse, agile founders who have a questionably dillusional passion for changing the world. Major 🔑: Can you make decisions quickly?
“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it.” -Marc Andreessen
Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.
We like it when founders are well read and see patterns before everyone else. They’re playing chess while everyone else is playing checkers.
Philanthropy and/or sustainability should a cornerstone. If a brand isn’t doing more than returning shareholder value, you’re going in the wrong direction.
Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.
Who gets a box?
FirstLook subscribers include early-stage consumer investors, athletes, and celebrities spanning NYC to San Francisco. Each subscriber is carefully vetted to ensure they can provide the right capital and strategic value brands need to grow.
FirstLook Investors write checks between $10,000 – $500,000. They have invested in over 300 startups spanning first-check through Series B.
PAST INVESTMENTS BY OUR SUBSCRIBERS
ATHLETES / CELEBS
We exist to serve the founders who know their time and energy is precious and finite. They see the glaring flaws in today’s fundraising process. They have better things to do than spend months wandering down Investor Lane shaking their cup for money. They work smart, and are here to win.
Connect with investors who’ve already experienced your product
We and our Chatty Cathy investors give your brand a big marketing boost
Time + money saved = longer runways and more cash for growth
Calling All Founders!
Your 🚀 ➜ Our Next 📦
October boxes have shipped. Now we're picking brands for December and January boxes!