Now picking brands for March, April, and May boxes
FirstLook for Founders
Your 🚀➜ 📦➜ Investors
Turn investors into superfans when they experience your brand firsthand.
Getting Started
How it Works
Step one
Submit your brand
We’re looking for the basics so we can learn your brand and see where you’re headed.
Step Two
Let’s talk
We’ll follow up for a deeper conversation. If everything checks out, we’ll put you in the next box shipping out.
Step Three
You connect
After investors experience your brand, we connect you to those interested in learning more about you.
DUE DILIGENCE
What We Look For
Team
We like diverse, agile founders who have a questionably delusional passion for changing the world. Major 🔑- Can you make decisions quickly?
Product-Market Fit
“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it.” -Marc Andreessen
Traction
Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.
Market Opportunity
We like it when founders are well read and see patterns before everyone else. They’re playing chess while everyone else is playing checkers.
Helping Others
Philanthropy and/or sustainability should a cornerstone. If a brand isn’t doing more than returning shareholder value, they’re going in the wrong direction.
X-Factor
Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.
Our Subscribers
Who Gets a Box?
FirstLook subscribers include early-stage investors, athletes, and celebrities spanning NYC to San Francisco. Each are carefully vetted to ensure they can provide the right capital and strategic value brands need to grow.
They write checks between $10,000 – $500,000. They have invested in over 300 startups spanning first-check in through Series B.
PAST INVESTMENTS BY OUR SUBSCRIBERS
Our Expertise
Why FirstLook
We’re here for the founders who know their time and energy is precious. They see the glaring flaws in today’s antiquated fundraising process that includes months of wandering down ‘Investor Lane’ shaking their cup for money.
FirstLook founders work hard AND smart, and they’re here to win.
Funding
Connect with investors are obsessed with consumer brands
Awareness
FirstLook, and our ‘Chatty Cathy’ investors, give your brand a big marketing boost
Efficiency
Time + money saved = longer runways and more cash for growth
Working Together
How much does FirstLook cost?
Startups who make it into a box (congrats!), we charge $129 which includes:
- Your product sent to 20+ investors who love consumer brands
- Notes highlighting how you’re the next big thing!
- Feedback from investors who passed on you
- Features in our newsletter and Instagram to drive awareness
- Ongoing intros to key people in our network to help you flourish
Not bad, right? Awesome, let’s get started.
Calling All Founders!
Your 🚀 ➜ Our Next 📦
January boxes have shipped. Now we're picking brands for March, April, and May boxes!
