FirstLook for Startups
Turn investors into superfans when they experience your brand firsthand.
How it Works
Submit your brand
We’re looking for the basics so we can learn your brand and see where you’re headed.
We’ll follow up for a deeper conversation. If everything checks out, we’ll put you in the next box shipping out.
After investors experience your brand, we connect you to those interested in learning more about you.
What we look for
We like diverse, agile teams with a competitive advantage and amazing vision. Major 🔑: Can you make decisions quickly?
“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it.” -Marc Andreessen
Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.
We like it when founders see patterns before everyone else. It’s a good hallmark for how well they see the world. Expect to see them on panels soon if they aren’t already.
Philanthropy & Sustainability
These should be cornerstones of your brand. If you’re not doing more than returning shareholder value, you’re going in the wrong direction.
Gravity—you can feel it, you know it’s there, but it’s incredibly hard to describe what it is. Incredible founders have an X-Factor that becomes the gravity for pulling everything together.
Who are the Investors?
FirstLook’s Investor subscriber community includes an incredible group of early-stage consumer investors from NYC, Chicago, Austin, and San Francisco.
Each investor is carefully vetted to ensure they can provide the capital and strategic value brands need to grow. This includes favoring investors who were former founders with raw operational experience.
FirstLook investors write checks between $10,000 – $500,000. They have invested in over 200 companies spanning Preseed through Series A.
PAST INVESTMENTS BY OUR SUBSCRIBERS
Online platforms lack a consumer focus, and the crucial physical component of consumer investing- experiencing the product. With today’s social distancing, serendipitous connections with investors have grinded to a halt.
FirstLook solves all three of those issues.
We focus exclusively on consumer brands, make ‘experiencing is believing’ the core of everything we do, and bring founders and investors together despite the times.
We also provide several other key advantages including:
Enjoy shortened fundraising times when your brand is experienced by many investors all at once.
In addition to Chatty Cathy investors sharing your brand, we help give you a marketing lift as well.
Time and money saved via coast-to-coast distribution equals longer runways and more cash for growth!
How much does FirstLook cost?
For startups who make it in a box (congrats), we charge $99 which includes:
- Your products sent to 10-20 accredited investors
- Notes highlighting how you’re the next breakout brand
- Featured Instagram posts, plus an Instagram story takeover (optional)
- Intros to key people from our network to help you flourish
Spend less time fundraising and more time building your dream. Submit your brand to get started, it takes less than 30 seconds. We’re excited to meet you!
Your Next Step
Your brand ➞ the next 📦
We recently sent June boxes to investors, and they LOVED it. Sign up today so we can help your brand get into the hands of potential investors. Now picking brands for our August and September boxes!