FirstLook for Founders
Turn investors into superfans when they experience your brand firsthand.
How it Works
Submit your brand
We’re looking for the basics so we can learn your brand and see where you’re headed.
We’ll follow up for a deeper conversation. If everything checks out, we’ll put you in the next box shipping out.
After investors experience your brand, we connect you to those interested in learning more about you.
What we look for
We like diverse, agile founders who have a questionably dillusional passion for changing the world. Major 🔑: Can you make decisions quickly?
“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it.” -Marc Andreessen
Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.
We like it when founders are well read and see patterns before everyone else. They’re playing chess while everyone else is playing checkers.
Philanthropy & Sustainability
These should be cornerstones of your brand. If you’re not doing more than returning shareholder value, you’re going in the wrong direction.
Gravity—you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have that X-Factor that becomes the gravity to pull everything together.
Who gets a box?
FirstLook subscribers include early-stage consumer investors, athletes, and celebrities spanning NYC to San Francisco.
Each suscriber is carefully vetted to ensure they can provide the right capital and strategic value brands need to grow. This includes those with former founder experience, media firepower, and big networks for you to tap into.
FirstLook Investors write checks between $10,000 – $250,000. They have invested in over 275 startups spanning first-check through Series B.
PAST INVESTMENTS BY OUR SUBSCRIBERS
ATHLETES / CELEBS
We exist to serve the founders who know their time and energy is precious and finite.
They see the glaring flaws in today’s fundraising process. They have better things to do than to spend months walking down Investor Lane shaking their cup for money.
When you work with us, you get more time and energy back. You achieve shorter, more productive fundraising outcomes. Working hard is cool, but you know what’s even cooler?
Connect with investors who’ve already experienced your product and want to potentially invest
On top of Chatty Cathy investors sharing your brand, we give you a big marketing boost as well.
Time + money saved via distribution = longer runways and more cash for growth!
How much does FirstLook cost?
For startups who make it in a box (congrats), we charge $99 which includes:
- Your product sent to 15-20 accredited investors
- Notes highlighting how you’re the next breakout brand
- Feedback from Investors who passed on you
- Featured Instagram posts to drive awareness
- Intros to key people in our network to help you flourish
Spend less time fundraising and more time working on your dream. Submit your brand today to get started. Or go the traditional 5-8 month route, your choice!
Calling All Founders!
Your 🚀 ➜ Our Next 📦
October boxes have shipped. Now we're picking brands for December and January boxes!