FirstLook for Founders
Turn investors into superfans when they experience your brand firsthand.
How it Works
Submit your brand
We’re looking for the basics so we can learn your brand and see where you’re headed.
We’ll follow up for a deeper conversation. If everything checks out, we’ll put you in the next box shipping out.
After investors experience your brand, we connect you to those interested in learning more about you.
What we look for
We like diverse, agile founders who have a questionably dillusional passion for changing the world. Major 🔑: Can you make decisions quickly?
“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it.” -Marc Andreessen
Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.
We like it when founders are well read and see patterns before everyone else. They’re playing chess while everyone else is playing checkers.
Philanthropy & Sustainability
These should be cornerstones of your brand. If you’re not doing more than returning shareholder value, you’re going in the wrong direction.
Gravity—you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have that X-Factor that becomes the gravity to pull everything together.
Who are the Investors?
FirstLook’s subscriber community includes an incredible group of early-stage consumer investors, athletes, and celebrities spanning NYC to San Francisco.
Each suscriber is carefully vetted to ensure they can provide the right capital and strategic value your brand needs to grow. This includes those with former founder experience, media firepower, and or big networks for you to tap into.
FirstLook investors write checks between $10,000 – $500,000. They have invested in over 225 startups spanning Preseed through Series B.
PAST INVESTMENTS BY OUR SUBSCRIBERS
ATHLETES / CELEBS
Online platforms lack a consumer focus, and the crucial physical component of consumer investing- experiencing the product.
With social distancing, serendipitous connections with investors is at an all time low.
FirstLook solves all this. We focus exclusively on consumer brands, make ‘experiencing is believing‘ the core of what we do, and bring founders and investors together despite the climate.
Other key advantages include:
Enjoy shortened fundraising times when your brand is experienced by many investors all at once.
In addition to Chatty Cathy investors sharing your brand, we help give you a marketing lift as well.
Time and money saved via coast-to-coast distribution equals longer runways and more cash for growth!
How much does FirstLook cost?
For startups who make it in a box (congrats), we charge $99 which includes:
- Your products sent to 15-20 accredited investors
- Notes highlighting how you’re the next breakout brand
- Feedback from Investors who passed on connecting with you
- Featured Instagram posts, plus an Instagram story takeover (optional)
- Intros to key people from our network to help you flourish
Spend less time fundraising and more time working on your dream. Submit your brand today to get started.
Calling All Founders!
Your 🚀 → our next 📦
September boxes recently went out, October brands are set. Now we're picking brands for November and December boxes.