Now picking brands for June, July, and August boxesSubmit Your Brand

FirstLook for Founders

Your 🚀➜ 📦➜ Investors

Turn investors into superfans when they experience your brand firsthand.

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Getting Started

How it Works

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Step one

Submit your brand

We’re looking for the basics so we can learn your brand and see where you’re headed.

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Step Two

Let’s talk

We’ll follow up for a deeper conversation. If everything checks out, we’ll put you in the next box shipping out.

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Step Three

You connect

After investors experience your brand, we connect you to those interested in learning more about you. 

DUE DILIGENCE

What We Look For

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Team

We like diverse, agile founders who have a questionably delusional passion for changing the world. Major 🔑- Can you make decisions quickly?

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Product-Market Fit

“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it. -Marc Andreessen

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Traction

Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.

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Market Opportunity

We like it when founders are well read and see patterns before everyone else. They’re playing chess while everyone else is playing checkers.

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Helping Others

Philanthropy and/or sustainability should be a cornerstone. If a brand isn’t doing more than returning shareholder value, they’re going in the wrong direction.

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X-Factor

Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.

Our Subscribers

Who Gets a Box?

FirstLook subscribers include early-stage investors, athletes, and celebrities spanning NYC to San Francisco. Each are carefully vetted to ensure they can provide the right capital and or strategic value brands need to grow.

FirstLook Investors write checks between $10,000 – $750,000. They have invested in over 400 startups spanning first-check in through Series B.

They also provide access to networks that can lead to intros to other investors, distributors, retail buyers, and unique opportunities such as the NBA Lab or Endeavor.

 

A FEW PAST INVESTMENTS BY OUR SUBSCRIBERS
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01 LifeAid R
Olipop
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05 Rent the Runway R
06 Nom Nom Now R
02 Cleancult R
Andie Swim
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Sourse
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09 Haus
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10 Le Tote R
12 FitJoy R
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Our Expertise

Why FirstLook

Fundraising alone is fools errand. You don’t get better valuations. No one thinks you’re harder worker. Instead, you needlessly burn more cash and time, look incompetient for not working smart, and in some cases your valution dips because investors know your runway is nearing. 

That’s why we’re here for the founders who know their time and energy is precious. They see the glaring flaws in today’s antiquated fundraising process requiring over half a year wandering down ‘Investor Lane’ shaking their cup for money. They work hard, and smart. 

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Funding

Grow your network of investors obsessed with consumer brands

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Efficiency

Time + money saved = longer runways + more cash for growth

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Awareness

Frankly speaking, we put your brand on the map

Working Together

How much does FirstLook cost?

Startups who make it in a box (congrats!), we charge $139 which includes all of the following:

  • Your product sent to 20+ investors who love consumer brands
  • Notes highlighting how you’re the next big thing!
  • Your brand shared with 60+ additional investors via our private email list
  • Features in our newsletter and Instagram to drive awareness
  • Ongoing intros to key people in our network to help you flourish
  • Access to our private ‘Opportunities for FirstLook Founders’ email list

Not bad, right? We’re the gift that keeps on giving. Go ahead and ask any of the founders we’ve worked with so far. When you’re ready, we’ll be here for you.