Now picking brands for May, June, and July boxesSubmit Your Brand

FirstLook for Founders

Your 🚀➜ 📦➜ Investors

Turn investors into superfans when they experience your brand firsthand.

Getting Started

How it Works

Step one

Submit your brand

We’re looking for the basics so we can learn your brand and see where you’re headed.

Step Two

Let’s talk

We’ll follow up for a deeper conversation. If everything checks out, we’ll put you in the next box shipping out.

Step Three

You connect

After investors experience your brand, we connect you to those interested in learning more about you. 


What We Look For


We like diverse, agile founders who have a questionably delusional passion for changing the world. Major 🔑- Can you make decisions quickly?

Product-Market Fit

“…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it. -Marc Andreessen


Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ.

Market Opportunity

We like it when founders are well read and see patterns before everyone else. They’re playing chess while everyone else is playing checkers.

Helping Others

Philanthropy and/or sustainability should be a cornerstone. If a brand isn’t doing more than returning shareholder value, they’re going in the wrong direction.


Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.

Our Subscribers

Who Gets a Box?

FirstLook subscribers include early-stage investors, athletes, and celebrities spanning NYC to San Francisco. Each are carefully vetted to ensure they can provide the right capital and strategic value brands need to grow.

FirstLook Investors write checks between $10,000 – $500,000. They have invested in over 330 startups spanning first-check in through Series B.

They also provide access to networks that can lead to intros to distributors and retail buyers all the way to unique opportunities such as the NBA Lab or Endeavor.


dirty lemon
dirty lemon
Our Expertise

Why FirstLook

We’re here for the founders who know their time and energy is precious. They see the glaring flaws in today’s antiquated fundraising process that includes months of wandering down ‘Investor Lane’ shaking their cup for money.

FirstLook founders work hard AND smart, and they’re here to win.



Connect with investors are obsessed with consumer brands


FirstLook, and our ‘Chatty Cathy’ investors, give your brand a big marketing boost


Time + money saved = longer runways and more cash for growth

Working Together

How much does FirstLook cost?

Startups who make it into a box (congrats!), we charge $99 which includes:

  • Your product sent to 20+ investors who love consumer brands
  • Notes highlighting how you’re the next big thing!
  • Feedback from investors who passed on you
  • Features in our newsletter and Instagram to drive awareness
  • Ongoing intros to key people in our network to help you flourish

Not bad, right? Awesome, let’s get started.