For founders · Pre-seed to Series A
Get your product in the hands of our investor members
FirstLook sends brand samples to its members so they can experience, learn, and direct invest.
No. 01How it works
From application to introduction.
- 1
Apply
Tell us about the brand and the round. Applying is free.
- 2
We Diligence
FirstLook reviews hundreds of brands and selects a small group each month.
- 3
Land in the box
Your product goes to members’ doors, so investors experience it before they meet you.
- 4
Meet investors
Members who want to learn more ask for an intro, and we connect you.
No. 02What we look for
Six things that make a brand stand out.
Here’s what’s important to us as we diligence brands.
- 01Team
- Strong, balanced, and agile.
- 02Traction
- What’s been derisked so far?
- 03Round Terms
- The math needs to math.
- 04Market Opportunity
- Are venture returns possible?
- 05Growth
- Velocity across the business.
- 06Why Now
- Where this fits into the future.
No. 03Larger rounds
Raising a large Late Seed to Series B round?
Brands over $5M LTM revenue and raising a larger round should apply to FirstLook Ventures.