For brands
Raising Pre-seed to Series A?
Get your product into the hands of angels, VCs and family offices who invest in consumer brands. Applying is free.
FirstLook Investor Group Est. 2019
The first look at tomorrow’s consumer brands.
A private investor group providing intimate community, deep network connections, and early access to top tier Pre-seed to Series B consumer brand deals.
- invested
- $27.6Minvested
- brands backed
- 74brands backed
- investing since
- Jun 2020investing since
- stages
- Pre-seed → Bstages
No. 01“Shark Tank in a box”
Experience brands before they pitch
- 01
Vetted
- 02
Boxed
- 03
Introduced
FirstLook
Monthly · For members
Pre-seed to Series B
No. 02Apply
Apply as a brand or investor member
For investors
A community of world-class investors.
Intimate community, deep network connections and early access to top tier consumer brand deals, vetted before they reach you.
No. 03Past deals
74 brands and counting.
Including 4 acquisitions so far: BeatBox, AAVRANI, Mela Water and Dirty Shirley.
AcquiredBeatBox 
IQBAR 
Sourse 
AcquiredAAVRANI 
Elorea 
Javvy Coffee 
Halfday 
AcquiredMela Water 
Earth Brands 
Cadence 
Coconut Cult 
Goodwipes 
BelliWelli 
Biom 
Obvi 
4AM 
Cure Hydration 
Final Boss Sour 
Snif 
HVMN 
MOSH 
Hiyo 
Slate 
Homecourt 
Buoy 
WOO More Play 
Laundry Sauce 
Nguyen Coffee Supply 
Saalt 
Rosy Soil 
Kēpos 
Peppertux 
Allermi 
Stand 
Ghia 
Be Amazing
No. 04FirstLook Ventures
$400K to $1M investments in Seed to Series B consumer brands.
FirstLook Ventures invests in 6–8 high-conviction, rapidly growing brands led by tier 1 VCs and family offices.
Slate
The Absorption Company
Halfday
Wellious
Magna
No. 05Press & podcasts
Hear it from Brian.
Brian Folmer
Founder / Managing Partner
- Sep 2026HotStart VC Podcast · PodcastWhat a Consumer Investor Actually Looks For in Celebrity BrandsBrian’s checklist for celebrity-founded brands, and how the FirstLook box feeds FirstLook Ventures.
- 2026Inc. · PressCPG Power List: 26 Insiders Supercharging Your Favorite Startup Consumer BrandsBrian makes Inc.’s list of the insiders behind startup consumer brands.
- Aug 2026Taste Radio · PodcastWhen raising millions starts with a ‘FirstLook’How Brian vets hundreds of brands, and why an inflated valuation can stall a raise.
- Jan 2026The Startup CPG Podcast · PodcastInvestor Spotlight: Brian Folmer, FirstLook VenturesWhat founders need to know before fundraising, from the “why now” slide to runway.
No. 06For the whole industry
- Free CPG CalendarA free Google calendar for the CPG industry covering all major conferences, summits, pitch competitions, and accelerator deadlines.Open ↗
- The NewsletterThe brands we work with each month, plus founder tips and more. Short, punchy, once a month.Open ↗
- Official MerchThe official FirstLook Ventures merch store.Open ↗
- Follow Us on LinkedInFollow us for coverage on brands, industry trends, and more.Open ↗
No. 07Say hello
Investors and founders can write to Brian directly at brian@firstlook.vc.